Meet Mark Story

Travel has always been personal to me.

Mark Story, owner and Managing Director of Now Journey
Mark Story Owner & Managing Director

For more than two decades, I’ve had the privilege of helping people experience extraordinary places—not simply as tourists, but as welcomed guests.

Today, as the owner and Managing Director of Now Journey, I remain personally involved in creating the thoughtful, beautifully paced adventures we share with our travelers.

A Personal Note

Somewhere along the way, travel became much more than seeing the world.

It became a way of bringing people together. I’ve watched strangers become lifelong friends over a shared table in Tuscany, seen guests fall in love with Venice at first light, and witnessed the quiet joy that comes when someone finally stands in a place they’ve dreamed about for years.

Those moments are why I do this work—and why Now Journey is intentionally different. We keep our groups small, choose places with character, and create room for discovery. The schedule matters, but so does the unplanned conversation, the neighborhood café, and the view you didn’t know to look for.

Our idea of luxury isn’t formality or excess. It is being known, thoughtfully cared for, and free to experience a destination without feeling hurried through it.

— Mark

The Now Journey Difference

Luxury that feels personal.

Small by Design

Just 8–16 guests, so every journey feels more personal, flexible, and connected.

Beyond the Familiar

Beloved landmarks paired with local places and experiences you’re unlikely to discover alone.

Care in Every Detail

A thoughtful team, distinctive hotels, expert local guides, and a pace that lets the journey breathe.

You always feel like your happiness is of greatest importance to the Now Journey team.
Read Guest Reviews

Travel Expert & Storyteller

A trusted voice on travel.

Mark is a nationally recognized travel expert with more than two decades of experience designing and leading boutique journeys. He offers warm, practical insight on travel trends, Europe, small-group travel, airfare, and making bucket-list experiences attainable.

Media and Speaking Inquiries

Your Next Journey

I hope you’ll join us.

Whether it’s your first journey with us or your fifth, my promise is the same: we’ll care about the details, never lose sight of the people behind the reservation, and do everything possible to make your journey meaningful.

Start Planning My Journey