Now Journey Small Group Tours & Private Adventures
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True Small Group Tours.
5-Star Reviews on TripAdvisor.

Experience a true small group adventure with about 8 to 12 Guests (Max 16), and travel with Now Journey — expert Tour Captains, top local guides, boutique hotels, exclusive rooftops, and skip-the-line access — no big buses or crowds. Savor intimate dinners with unlimited premium drinks at hidden gems, all with no hidden costs. We take care of the details, and bring the Italian story to life.

We're the small group tour company you've been hearing about on TripAdvisor.

"Everything was handled for us.
This was the best trip we've ever taken!" -- Rich & Melissa




★ Italy's Best First Time Tour: Italy's Great Cities Tour - Choose from our 10, 12 or 14-Day Itinerary.

Italian-Inspiration. American-owned.
Small Group Journeys up to 16 Guests, or Go Private.

Italy Small Group Tours in 2025: High-End, Curated Experiences with Now Journey

For travelers seeking more than the usual, Now Journey redefines what a small group tour of Italy can be. Unlike typical operators, we specialize in high-end, intimate Italy small group tours, where each itinerary is crafted with care to deliver an experience without big buses or long lines. Our curated Italy tour itineraries offer private, special-access visits to iconic sites, exclusive rooftop experiences, and seamless travel through Italy's most enchanting locations. With groups capped at 16 guests, we ensure every Journey offers personalized connections and authentic exploration.

Our commitment to quality makes Now Journey stand out as the best private or small group tour of Italy. Each Italy guided tour is more than just sightseeing; it's a carefully designed adventure that immerses you in the heart of Italy's art, history, and culture. We offer tour packages through Italy for those who seek unique, intimate experiences, blending luxury with the thrill of discovery. This attention to detail has earned us glowing Italy tour reviews from guests who value genuine, meaningful travel over the typical tour format.

With Now Journey, you'll enjoy a distinctive take on Italy escorted tours that bring you closer to Italy's finest destinations. Whether it's a private sunset over the Amalfi Coast or an exclusive vineyard tour in Tuscany, we're dedicated to providing a travel experience that's far from ordinary. For those looking for the best Italy tours in 2025, our Italy group tours offer an unrivaled combination of elegance, exclusivity, and adventure. Embrace the Italian adventure with Now Journey, where Italy unfolds with effortless charm and elevated style.

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Now Journey leads industry with Best Traveler Payment Program

Now Journey is Different. In the New World of Travel, Be Assured with our small deposits and balance due very close to departure. Simple and Reassuring: Enjoy an initial non-refundable but transferable deposit of $500 to $100 per person (see your trip proposal for deposit details). Your balance is due at 30 to 60 days prior to the trip departure based on your trip and rules in terms and conditions. There may be a 2nd required non-refundable deposit at around 120 days prior to the departure date to cover any non-refundable admission tickets, hotels or other services.
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Plan Your Tour to Italy and Beyond with Now Journey's Style of Travel to Match Your Preferences: Fully-Hosted, Private Now Journey or Self-Guided

Whichever your style of travel, Now Journey is ready to craft the right adventure for you. Read about our traveler-friendly deposit and cancellation program, Book with Assurance. Fully-Guided Small Groups. All-inclusive adventures up to 16 travelers. Our Bespoke Private or Self-Guided adventures: Everything you want organized by Journey's Trip Planners: Hotels, guides, transfers, tickets — enjoy our amazing itineraries and select what you'd like us to organize.
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Authentic Cuisine, Intimate Experiences, Cultural Immersion

Now Journey's approach to dining is finding family-owned restaurants that feature farm to table dining. We dine first, then share our discoveries with you. Each tour is limited to our small group size up to 16 guests which allows us exclusive access to unique venues. Our touring experience goes beyond the surface with close up and in culture experiences.
Chat to Begin Planning Your Now Journey here.

Keep Informed with News, Offers and Travel Tips

Learn more about Now Journey and our amazing vacations, savings on upcoming trips, special programs (like our new subscription program, Now Journey Plus, and more). Sign up for our News here.

5 Ways to Choose the Perfect Small Group Tour Company

Group tours of olden days included big buses and tourists checking off destinations and sites from their list — we get it, we really do, but...
Read Article here


Read real reviews from Now Journey Guests at TripAdvisor

We know you're already dreaming about the next adventure — so, read what other Now Journey guests have experienced in their own words at TripAdvisor and see what moves you — and prepare to be moved by Now Journey on an amazing adventure that awaits you.
Read Real Reviews at TripAdvisor.

Journey is Different: Our Goal is Stress-Free Travel that allows you to truly enjoy your Now Journey because to live, is to love & serve!

We seamlessly weave together each Now Journey from our branded and top-selling Small Social Groups to our Personalized and Self-Guided Journeys. With Now Journey, your options throughout the world are endless.
Learn more about Now Journey here.

 

Now Journey is Different.

Avoiding the traditional large tour model was where we began and we didn't stop there.
Creating an enhanced Journey for the Modern Traveler became our passion and is our guiding principle.

Prefer to avoid the big tour operator's large buses, long lines and touristic restaurants?
Yes, that's our preference, too. With Now Journey's approach you'll feel special,
set apart from the touristic mobs, and you will want to travel again and again as a Modern Traveler.

 
 

Book with Risk-Free Assurance.

Book your Now Journey with assurance: $100 to $500 per person deposit*

Cancellations outside of 60 days of departure for trips booked from March 1, 2022 onward will receive a full refund less transferable deposit and any unrecoverable costs. 

 

Amazing Journeys for Your Consideration

Select Adventures from River Cruises to Villa Experiences

Many of our small group adventures feature once-in-a-lifetime departures with our Now Journey Tour Captains and other notable personalities. Look for these specially-noted departures and expand your Journey.

Your Journey Tour Captain

The Perfect Balance of Personality and Service

Journey conducts thorough auditions each year to find just the right type of person to become a Journey Tour Captain.
The 'cream of the crop' is our objective with each Now Journey Tour Captain. We know an over-bearing personality can ruin a
Journey, and that's why we work so hard to find the right people. Are you interested in auditioning?

Check out our Now Journey Careers.  

Our Team of Trip Planners

Over 45 Years of Combined Trip Planning Experience

Now Journey's team of experienced trip planners combine 45+ years of professional trip planning experience coupled with an unsurpassed commitment to delivering outstanding personal service. Discover how Now Journey is different on your next vacation.

Let us hand-craft your next Journey.  

Welcome Modern Traveler.

We invite you to peruse our trip offerings and discover your next Journey.

We believe you will fall in love with the team at Journey once you've experienced our approach to travel and adventure. So, consider this your invitation to explore the world with us. We're here to help, answer questions and then lead you to new discoveries, tastes and perspectives. Welcome Modern Traveler!