American Tour Captains, Expert Local Guides, Great Walks, Dine Locally

Inspiration Begins Here.

Don't settle for the big mainstream tours, travel with Now Journey in a true small group adventure.
Unique hotels. Roof-top experiences. Skip-the-Long-Line Access. No Big Buses. No Big Groups.

Holiday Savings for 2023 & 2024.

Enjoy a special gift of more time to recover from your overnight flight with our 50% Off promotion for a pre-tour overnight hotel room on most of our departures. We at Now Journey are excited to be able to serve you throughout our portfolio of destinations: From Paris to Prague, Edinburgh to the Emilia Romagna, and everything in between, Now Journey's adventures are hand-crafted for you, the modern traveler.
Our 2023-2024 small group tours feature independent, luxury hotels throughout Italy. Our World Collection features the hotel brands of Sofitel®, Shangri-La®, The Resident® Hotels, Iberostar® and The Langham Hotels & Resorts®.




Small Group Tours to Italy up to 16 Guests, or Go Private.

Plan Your Tour to Italy and Beyond with Journey's Style of Travel to Match Your Preferences: Fully-Guided, Private or Self-Guided

Whichever your style of travel, Journey is ready to craft the right adventure for you. Read about our traveler-friendly deposit and cancellation program, Book with Assurance. Fully-Guided Small Social Groups. All-inclusive adventures up to 16 travelers. Private or Self-Guided: Everything you want organized by Journey's Trip Planners: Hotels, guides, transfers, tickets — enjoy our amazing itineraries and select what you'd like us to organize.
Chat to Start Planning here.

Now Journey leads industry with Best Traveler Payment Program

Journey is Different. In the New World of Travel, Be Assured with our small deposits and balance due very close to departure. Simple and Reassuring: Enjoy an initial non-refundable but transferable deposit of $500 to $100 per person (see your trip proposal for deposit details). Your balance is due at 30 to 60 days prior to the trip departure based on your trip and rules in terms and conditions. There may be a 2nd required non-refundable deposit at around 120 days prior to the departure date of $150 to cover any non-refundable admission tickets or services.
Chat with Now Journey.

Read our Report on Safe Travels and then Book with Assurance

As Journey guests book trips for 2023 and beyond we are excited to provide you with a safe and rewarding Journey. Read our Report on Safe Travels (featuring on the scene feedback from our recent travel experiences) and then reserve your trip with our Book with Assurance program that allows changes up to two years from your original trip date.
Read our Report on Safe Travels.

Keep Informed with News, Offers and Travel Tips

Learn more about Now Journey and our amazing vacations, savings on upcoming trips, special programs (like our new subscription program, Journey Plus, and more). Sign up for our News here.

5 Ways to Choose the Perfect Small Group Tour Company

Group tours of olden days included big buses and tourists checking off destinations and sites from their list — we get it, we really do, but...
Read Article here

Authentic Cuisine, Intimate Experiences, Cultural Immersion

Journey's approach to dining is finding family-owned restaurants that feature farm to table dining. We dine first, then share our discoveries with you. Each tour is limited to our small group size up to 16 guests which allows us exclusive access to unique venues. Our touring experience goes beyond the surface with close up and in culture experiences.
Chat to Begin Planning Your Journey here.

Journey is Different: Our Goal is Stress-Free Travel that allows you to truly enjoy your Journey

We seamlessly weave together each Journey from our branded and top-selling Small Social Groups to our Personalized and Self-Guided Journeys.
Learn more about Now Journey here.

Be the Master of your Journey ---
Only what you want included.

Now Journey is Different.

Avoiding the traditional large tour model was where we began and we didn't stop there.
Creating an enhanced Journey for the Modern Traveler became our passion and is our guiding principle.

Prefer to avoid the big tour operator's large buses, long lines and touristic restaurants?
Yes, that's our preference, too. With Now Journey's approach you'll feel special,
set apart from the touristic mobs, and you will want to travel again and again as a Modern Traveler.


Book with Risk-Free Assurance.

Book your Journey with assurance: $100 to $500 per person deposit*

Cancellations outside of 30 days of departure for trips booked by February 28, 2022 will receive a full refund less the transferable deposit and any unrecoverable costs. Cancellations outside of 60 days of departure for trips booked from March 1, 2022 onward will receive a full refund less transferable deposit and any unrecoverable costs. 

Amazing Journeys for Your Consideration

Select Journeys from River Cruises to Villa Adventures

Many of our small group adventures feature once-in-a-lifetime departures with our Now Journey Tour Captains and other notable personalities. Look for these specially-noted departures and expand your Journey.

Your Journey Tour Captain

The Perfect Balance of Personality and Service

Journey conducts thorough auditions each year to find just the right type of person to become a Journey Tour Captain.
The 'cream of the crop' is our objective with each Now Journey Tour Captain. We know an over-bearing personality can ruin a
Journey, and that's why we work so hard to find the right people. Are you interested in auditioning?

Check out our Now Journey Careers.  

Our Team of Trip Planners

Over 45 Years of Combined Trip Planning Experience

Now Journey's team of experienced trip planners combine 45+ years of professional trip planning experience coupled with an unsurpassed commitment to delivering outstanding personal service. Discover how Now Journey is different on your next vacation.

Let us hand-craft your next Journey.  

Welcome Modern Traveler.

We invite you to peruse our trip offerings and discover your next Journey.

We believe you will fall in love with the team at Journey once you've experienced our approach to travel and adventure. So, consider this your invitation to explore the world with us. We're here to help, answer questions and then lead you to new discoveries, tastes and perspectives. Welcome Modern Traveler!